Robinhood Retirement reimagined not just what an IRA could be, but how it could look and feel. Taking the bold first step toward investing in your future shouldn’t feel stuffy, static, and scary. It should feel hopeful, dynamic, and optimistic. As with all Robinhood products, intuitive and easy-to-use design will enable people anywhere in their financial journey to sign-up for a Traditional or Roth IRA in minutes.

We took inspiration from the idea of perpetual energy—a force that fuels and propels itself—to serve as the throughline for the experience. An IRA should feel like a self-propelling machine that continually moves with your investments and energizes you toward a life free from uncertainty and free from having to work into your golden years. This concept was flexible enough to apply to both static elements like an icon, and dynamic animation explaining our industry-first IRA match. We applied it to branding moments, both inside and outside of our app—for new and active customers. The idea of retirement, embodied by this IRA product, would no longer be only for the rich, but now available for everyone willing to nudge the perpetual-motion machine into action.

San Francisco Design Award Recipient