2020 was….quite the year. We wanted to provide a moment of lightness at the end of this turbulent year and shine the spotlight on costumer successes/habits in a personalized app experience. This was also the first time that we were truly able to flex our new (2019) brand guidelines into a flow that employed all of our new instruments: type, illustration, data viz, motion, interaction, and storytelling. This new in-app expression paved the way for many more product experiences in the years to come.